On 9 April 2014 Gábor Bojár, one of the most successful Hungarian entrepreneurs welcomed the Hungarian LSE Alumni Association and its guests in the unique Graphisoft Park for an evening discussion. Titled Graphisoft Story: passion and a good deal of business sense, Mr Bojár, under the moderation of his LSE alumnus and teacher son, Abel Bojar, talked about the starting and running of his company, the motivating power of competition and the partnership with Apple. Mr Bojár highlighting that "fire" and "passion" were key components of success and how a comfortable working environment could prove to be a good motivating factor. Clearly in a funny mood, he added that engine money could come from the three Fs: friends, family and fools. He named Geoffrey A. Moore's Crossing the Chasm book as a great source of valuable information and encouraged the audience to read it... along with his very own book, the Graphi-sztory.
